12.6%
Images with no alt text
26.2%
Junk alt text (file names, generic words)
4.5%
Linked images with no description
56/100
Average alt text score
Key findings
- Agency/Marketing is the worst sector, with 63% of meaningful images lacking useful alt text. Education does best at 34.8%.
- Sites using an accessibility overlay have 49.3% bad images, compared with 49.2% for sites without one.
- Shopify sites have the highest share of bad images among platforms (62%).
By platform (CMS)
Share of meaningful images with missing, junk or undescribed-link alt text.
Shopify62% bad · 14 sites · score 48
Wix50.8% bad · 18 sites · score 43
Custom / other50.2% bad · 5,088 sites · score 55
Webflow48.5% bad · 107 sites · score 40
WordPress45.1% bad · 930 sites · score 57
Joomla37.7% bad · 12 sites · score 58
Drupal36.3% bad · 233 sites · score 69
By sector
Industries ranked from worst to best.
Agency/Marketing63% bad · 144 sites · score 37
Manufacturing/Industrial59.9% bad · 85 sites · score 45
Other59.3% bad · 300 sites · score 55
Restaurants/Food58.4% bad · 18 sites · score 55
Finance/Insurance58.2% bad · 213 sites · score 49
Automotive55.3% bad · 51 sites · score 58
SaaS/Software53.1% bad · 1,917 sites · score 52
Government/Public sector52.4% bad · 301 sites · score 66
Professional services51.3% bad · 64 sites · score 49
E-commerce/Retail51.1% bad · 379 sites · score 57
Real Estate51.1% bad · 24 sites · score 49
Media/Publishing/Blog48% bad · 1,536 sites · score 57
Events/Entertainment43.2% bad · 792 sites · score 60
Non-profit/Charity41.2% bad · 111 sites · score 54
Hospitality/Travel40.4% bad · 68 sites · score 55
Healthcare/Medical34.9% bad · 46 sites · score 63
Education34.8% bad · 339 sites · score 62
Accessibility overlays
Do overlay widgets fix the underlying alt text?
By page type
Home pages versus blog posts and product pages.
Other pages51.2% bad · 8,307 pages
Blog posts50.1% bad · 3,434 pages
Product pages48.8% bad · 1,277 pages
Home pages47.2% bad · 6,412 pages
Method: raw-HTML crawl of each homepage and up to 3 inner pages. Groups with fewer than 10 sites are hidden. "Bad" means missing, junk, or an image link with no description; deliberately empty (decorative) alt text is excluded. Updated 21:37.